Lots of people are thrown into the deep end with data. They are the unwitting analysts.
This video tells the tale of someone who works at a nonprofit. In this case, data wasn’t his job. He just jumped in, took control and uncovered a key bit of insight.
He started with a report that suggested that a snail-mail campaign wasn’t worth the hassle. But he used pivot tables to “disaggregate” the data and “track a narrative” that the snail-mail campaign was vital.
I share this story because it shows how a lack of technical skill can be made up for with curiosity, drive and giving a damn.
One interesting part of the story is how the roles were defined. The small nonprofit does have a tech person and her job is keeping the website up. Any reports or reporting are up to the staff.
Hence: the necessity of unwitting analysts.
BTW: the conversation started because he wanted to thank me for my book. The pivot table section suggested to him that he could dig behind the report summaries and get at a more granular truth.
Those stories fuel my passion for Excel, data and sharing the knowledge.
Guerrilla Data Analysis 2nd Ed.
Vulture image courtesy of Momotte2stocks
http://animal-resources.deviantart.com/art/Cut-out-stock-PNG-49-Turkey-vulture-384033207