Product Comparison Based on Importance of Criteria
File download: http://datascopic.net/ComparisonTool
A friend was torn between 1. a personal massager that was really nice but had to be ordered online and 2. an ok massager that was at a nearby store.
In this video, we build a tool in Excel to compare several massagers based on multiple criteria and varying levels of importance. You will experience:
1. The thought process
2. Getting the math right
3. A way to break tied scores
4. Use of an icon to flag the top choice